5 Elementary Tips To Build A Better Ecommerce Brand
Establishing a sound eCommerce
brand renders more loyalty. When they know and trust your products and
services, people start to care about your work and remain connected to see
what’s new with you. But, this is not easy, it requires your conscious efforts
and time. Here are some tips that can help you in your eCommerce branding.
1. Defining the objective of your eCommerce business
 |
| Source |
It is very critical to
know why you are in eCommerce business and what are the objectives and goals of
the products and services that you are offering to your prospective customers.
Unless, you are able to answer these questions, it is insane to move further.
You must first be clear as to what you want to achieve by doing this. Your
ideal goal should be one to create and offer a product or service that people would
love it. If people love it, they will talk about, share it, like and promote
it, thus helping you in your eCommerce
branding.
2. Establishing your brand’s voice, value and variations
 |
| Source |
A brand’s voice is its
core message and the tone that it delivers. A brand is often perceived by its
tone and clarity in the message. Your customer should ideally be able to
express your brand in few words. For example, Nike – high end sports shoes with
style or Dominos may be fast, reliable pizza supplier. Prepare those 3 magic
words that people will remember even when they are not your customers. Your
message and tone must convey the brand promise to the end consumer. The brand
must understand what the customers want and whether the brand is promising
competitive value. Your value should match the quality and service of your
brand in comparison to your competitors. By variation, we mean the difference.
What is the difference between your products and your competitors' products and
why a customer should buy from you. The brand should be able to clearly
communicate this to the prospective customers.
3. Efficient and responsive eCommerce business
 |
| Source |
You should build and
design a website that is efficient, quick and easy for your customers to shop
from you with less effort. They should love it. Your products should be easily
accessible, relevant information pertaining to the product should be displayed
conveniently. User reviews whether good or bad should be showcased
transparently. Shipping policies, shopping cart and payment options should be
less complicated and in the interest of your customers. You must ensure you
reply to customers in a timely manner without much delay.
4. Building thought leadership online
 |
| Source |
If you are an expert in
your industry and have a strong reputation offline, you should build a thought
leadership profile in your niche and share valuable information to your
audience. Offer the best content you can. This will help in your eCommerce branding
to present itself as a thought leader in your industry and people will trust
and rely on the information you will provide to them. Remember, customers crave
for information, before making a purchase. Share your knowledge and experience
and create a strong position for your brand online so that people come to you
for any information when they are planning to buy something related sooner or
later. They will always prefer you!
5. Getting Social for your eCommerce branding
 |
| Source |
It has now become
mandatory for every eCommerce business to get social and have a media presence
on these minimum 5 sites that include Facebook, Google+, Twitter, Linkedin and
YouTube. Blog on the website is another great way to keep connected to your
audience. Share your posts, new product launches, resolve queries, connect
personally with your customers as much as possible. This helps in building a
better brand presence and trust and loyalty in your customers.
Comments
Post a Comment
Thank you for sharing your message.