Anup Misal

Establishing a sound eCommerce brand renders more loyalty. When they know and trust your products and services, people start to care about your work and remain connected to see what’s new with you. But, this is not easy, it requires your conscious efforts and time. Here are some tips that can help you in your eCommerce branding . 1. Defining the objective of your eCommerce business Source It is very critical to know why you are in eCommerce business and what are the objectives and goals of the products and services that you are offering to your prospective customers. Unless, you are able to answer these questions, it is insane to move further. You must first be clear as to what you want to achieve by doing this. Your ideal goal should be one to create and offer a product or service that people would love it. If people love it, they will talk about, share it, like and promote it, thus helping you in your eCommerce branding . 2. Establishing your brand’s voice, value and...

Making your eCommerce website search engine friendly requires solid fundamental understanding of HTML/XML coding and how search engines work. Following are the 5 ways that should help you make your eCommerce website search engine friendly. As a business owner, you must first go through Google Webmaster Guidelines to get an idea of what search engines like Google prefer. 1. HTML Tags Source Taking a look at your html tags for your existing eCommerce website pages will give you better results than anything else. An important activity in HTML is to review the html tags and optimize them for the search engine. The tag is a crucial element to consider when doing search engine optimization. The meta tag should directly give the information about the webpage. The 3 important aspects to consider in tags are -  a. Meta Title: Ideal length of a Title should be 65 characters.   Only these many characters would be displayed in the search results. So use your words wisel...