Anup Misal

Social Media Marketing: 1 Biggest Challenge Global Organizations Face It is no doubt evident that organizations have shifted their focus on social media marketing to promote their businesses and get connected with customers to provide latest information and top notch customer service. The reasons are many. The latest elections and social media campaigns put to use by the political parties triggered a sense of urgency amongst individuals and companies at large to make use of this new digital media platform. Suddenly, a large number of enterprises have started to make their presence feel online, especially on social media. Many had the websites earlier, but never felt the importance of promoting their website or business on social media or may be many of them were simply unaware. Many thrived in and started the ground work. Due to this, we can observe a quick rise in demand for social media managers and marketing experts. Large scale enterprises have in-house team for